A Content Marketer creates the articles, guides, case studies and posts that attract, educate and convert your customers. Good content answers the questions buyers are already asking, so they find you and trust you before they ever speak to Sales.

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No tech background needed. This guide explains the role in plain English: what it is, when you need it, what to expect and how to choose the right Volunteer.

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In plain English

What does a Content Marketer do for you?

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Think of a helpful shopkeeper.

Before you buy, they explain the options and answer your questions without pushing. By the time you decide, you already trust them. Content plays that role online.

Answers buyer questions

Articles and guides that solve real customer problems.

Builds trust

Case studies and stories that show proof.

Feeds every channel

Material for social media, email and Sales.

When you need one

Signs it is time to bring one in.

If two or more of these sound familiar, add this role to your Marketing team.

Bring one in when

✓Prospects ask the same questions again and again
✓Your blog is empty or out of date
✓Sales has nothing to send after a first call
✓You want to be found in search without paying for every click
✓You have happy customers but no case studies

You can wait if

…You have not decided who your customer is or what you want to say

What they own

Four areas a Content Marketer takes off your plate.

Content plan

Topics chosen from real customer questions.

Writing and editing

Articles, guides and web copy in your brand voice.

Case studies

Customer stories with clear results.

Repurposing

Turning one piece into posts, emails and Sales material.

What to expect

Across a 60 Volunteer day term.

Volunteers give up to three hours a day, Monday to Friday, over three months or more. Daily and weekly updates keep you informed, and rapid feedback from you in the first two weeks makes the biggest difference.

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Weeks 1 and 2

Interviews you, reviews customer questions and proposes a content plan with the first two topics.

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By mid term

Regular articles published and the first case study in progress.

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By day 60

A library of published content, a content calendar and guidelines for the next writer.

Choosing the right Volunteer

What to ask, and what to look for.

You do not need to be an expert to recruit well. Use these questions at interview and listen for the signs below.

Questions to ask

?Show me something you wrote that brought in leads or sign ups.
?How would you choose our first five topics?
?How do you write for a technical product without jargon?
?How do you use AI tools, and how do you check their output?

Good signs

✓Writes clearly for the reader, not to impress
✓Researches before writing
✓Thinks about what happens after someone reads

Red flags

✕Portfolio full of generic, unchecked AI text
✕Ignores your brand voice
✕Cannot explain how content leads to customers

Your part as a Tech Founder

Give them this, and they deliver from Day 1.

✓Access to customers or customer conversations
✓Your brand voice and guidelines
✓A clear approval process
✓Access to your website or blog
✓A signed Volunteer Agreement before they start

Who they collaborate with

The roles around your Content Marketer.

SEO

SEO Specialist

Gets you found. Your pages showing for the searches customers make.

Read the guide →

Social Media Manager

Keeps you visible. A steady rhythm of useful, on-brand posts.

Read the guide →

Email Marketing Specialist

Nurtures leads. Sequences that move interested people towards buying.

Read the guide →

FAQ

Questions Tech Founders ask.

Can AI not write my content? +

AI can help with drafts and ideas, but buyers trust content that shows real knowledge of their problem. A Content Marketer uses AI as a tool and checks every claim.

How often should we publish? +

Consistency matters more than volume. Agree a rhythm you can sustain, such as one useful article a week.

Who owns the content? +

Your company. The Volunteer Agreement covers intellectual property, so content created during the Volunteer Term belongs to your startup.

How much does it cost to recruit this role? +

Volunteers give their time for experience, not pay. You subscribe to the Advanced (GTM) plan at £250 a month or £2,500 a year, which lets you recruit up to 100 Volunteer team members across Marketing, Sales and Customer Success. See the plans.

Grow it ·
scale it ✦

Ready to recruit your Content Marketer?

Create your company account, list an Opportunity with the matching template and start meeting Volunteers this week.

Create account → Back to the Marketing team