Cookie Policy
The cookies the SkilledUp Life marketing website uses, what they do, and and how to control them, in plain English.
This page covers the marketing website only. Cookies used inside the SkilledUp Life platform at app.skilledup.life are described separately there.
01What cookies are
The plain-English version
A cookie is a tiny text file a website stores on your device. It helps the site run properly and lets us understand, in aggregate, how the site is used. Cookies cannot run programs or carry viruses, and they do not tell us who you are personally.
We also use similar technologies (like pixels and local storage) for the same purposes. Wherever we say "cookies" on this page, we mean all of them.
02Why we use them
We keep cookies on this website to a minimum. We use them only to:
- Run the site: keep it secure, fast and available, and remember your cookie choices;
- Understand and improve it: see which pages are useful, using aggregated analytics, only with your consent;
- Talk to you: run our live chat, only with your consent.
We do not use cookies on this website to build advertising profiles or to sell your data.
03The types we use
Three kinds: strictly necessary (always on), analytics and live chat (both only with your consent).
Strictly necessary
Always onNeeded for the site to load securely and reliably, and to remember your cookie choices. Set by us and our hosting and content delivery providers. These do not track you and cannot be switched off.
Analytics
With consentHelp us count visits and understand how the site is used, in aggregate, via Google Analytics, loaded through Google Tag Manager. These run only if you allow them, and you can change your mind any time.
Live chat
With consentLet you message our team from any page, using Tawk.to. The chat loads only if you allow it, and you can change your mind any time.
04The cookies in detail
The table below lists the cookies you are most likely to encounter on this website. Exact names and durations can vary as providers update their services.
| Cookie | Provider | Purpose | Expiry |
|---|---|---|---|
| Strictly necessary | |||
__cf_bm / cf_clearance | Cloudflare (hosting/CDN) | Keeps the site secure, manages traffic and tells humans from bots. | Session to 30 minutes |
PHPSESSID | SkilledUp Life (WordPress) | Preserves your session state while you browse. | Session |
sul_consent | SkilledUp Life | Remembers your cookie choices so we do not ask again on every page. | 6 months |
| Analytics, with consent | |||
_ga | Google Analytics | Distinguishes one visitor from another to count visits. | Up to 2 years |
_ga_<ID> | Google Analytics | Keeps the analytics session state for your visit. | Up to 2 years |
_gid | Google Analytics | Distinguishes visitors over a short period. | 24 hours |
| Live chat, with consent | |||
tawk_uuid_<ID> | Tawk.to | Recognises a returning chat visitor so your conversation history is kept. | 6 months |
TawkConnectionTime | Tawk.to | Manages your connection to the chat. | Session |
twk_idm_key | Tawk.to | Manages your connection to the chat. | Session |
twk_token_* | Tawk.to (local storage) | Keeps the chat session secure. | Until cleared |
Google Tag Manager itself does not set cookies. It loads Google Analytics only after you allow analytics.
05Third-party cookies
Some cookies are set by trusted third parties that help us run the site:
- Google Analytics and Google Tag Manager: for aggregated website analytics. See Google's Privacy Policy and how Google uses data from sites that use its services.
- Cloudflare (and our hosting providers): for security and content delivery. See Cloudflare's Privacy Policy.
- Tawk.to: for live chat, only after you allow it. See Tawk.to's Privacy Policy.
We do not control third-party cookies, so please check the relevant provider's policy for full details.
06Managing cookies
You are in control. Accept or reject non-essential cookies in our banner, change your choice from Cookie settings at the foot of every page, or clear cookies in your browser any time.
You have a few options:
- Our cookie banner: on your first visit, choose Accept all, Reject non-essential, or Settings to switch analytics and live chat on or off one by one. To change your choice later, use Cookie settings at the foot of any page or the button below.
- Your browser settings: every major browser lets you block or delete cookies. See the help pages for Chrome, Safari, Firefox or Edge.
- Google Analytics opt-out: install Google's opt-out browser add-on.
Blocking strictly necessary cookies may stop parts of the website from loading properly. Rejecting analytics will not affect your experience. Rejecting live chat only hides the chat window; you can still email us.
07Changes to this policy
We may update this Cookie Policy as our website and the tools we use change. The current version is always published here, and the "Last updated" date at the top shows when it last changed.
08Contact
Questions about cookies?
Happy to explain anything here. For more on how we handle data on this website, see our Privacy Policy.