Partner research
A list of organisations worth approaching.
Community and Partnerships Support extends your reach through communities, partners and advocates. They find organisations that share your customers, build relationships with them and grow a community around your startup, so people recommend you rather than you always having to find them.
A friend's introduction gets you a warmer welcome than walking up to a stranger. Partners and communities give your startup those introductions.
Organisations that already serve your customers.
Joint content, events and referrals.
People who talk about and recommend you.
If two or more of these sound familiar, add this role to your Marketing team.
A list of organisations worth approaching.
First conversations and agreed joint activities.
Groups, events and regular engagement.
Referral ideas, testimonials and case studies.
Volunteers give up to three hours a day, Monday to Friday, over three months or more. Daily and weekly updates keep you informed, and rapid feedback from you in the first two weeks makes the biggest difference.
Maps likely partners and communities, then agrees priorities and outreach messages with you.
First partner conversations held and community activity under way.
Partnerships in progress, a community plan and a documented contact list for the next specialist.
You do not need to be an expert to recruit well. Use these questions at interview and listen for the signs below.
Clarifies your story. Positioning and messaging everyone can repeat.
Read the guide →Keeps you visible. A steady rhythm of useful, on-brand posts.
Read the guide →Fills the pipeline. A steady flow of prospects who match your ideal customer.
Read the guide →Create your company account, list an Opportunity with the matching template and start meeting Volunteers this week.
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