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Tech Startups › Marketing team › Website & Conversion Optimisation

Your website specialist, explained in plain English.

A Website and Conversion Optimisation Specialist turns more of your visitors into sign ups and customers. They keep your website clear and up to date, find where visitors drop off and test improvements, so the traffic you already have delivers more.

No tech background needed. This guide explains the role in plain English: what it is, when you need it, what to expect and how to choose the right Volunteer.
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In plain English

What does a Website and Conversion Specialist do for you?

“

Think of a shop window and doorway.

People walk past every day. A clear window, an open door and an easy path to the till make the difference between browsing and buying.

1

Makes it clear

Pages that explain the offer quickly.

2

Removes friction

Fewer steps between interest and sign up.

3

Tests improvements

Changes measured, kept or rolled back.

When you need one

Signs it is time to bring one in.

If two or more of these sound familiar, add this role to your Marketing team.

Bring one in when

  • ✓Visitors arrive but very few sign up
  • ✓Your website is out of date or hard to edit
  • ✓Visitors leave after a few seconds
  • ✓Your sign up form is long or confusing
  • ✓You run ads but the landing pages are weak

You can wait if

  • …You have very few visitors (start with Growth, SEO or Paid Media)
What they own

Four areas a Website and Conversion Specialist takes off your plate.

01

Website updates

Pages, copy and layouts kept current.

02

Conversion analysis

Where and why visitors drop off.

03

Testing

Headline, layout and form experiments.

04

Landing pages

Focused pages for campaigns and launches.

What to expect

Across a 60 Volunteer day term.

Volunteers give up to three hours a day, Monday to Friday, over three months or more. Daily and weekly updates keep you informed, and rapid feedback from you in the first two weeks makes the biggest difference.

1
✦

Weeks 1 and 2

Reviews analytics and key pages, then lists the biggest drop off points and quick fixes.

2
▤

By mid term

Quick fixes live and the first tests running on key pages.

3
★

By day 60

Measured improvements to sign ups, documented test results and a handover for the next specialist.

Choosing the right Volunteer

What to ask, and what to look for.

You do not need to be an expert to recruit well. Use these questions at interview and listen for the signs below.

Questions to ask

  • ?Which page would you improve first, and why?
  • ?Show me a change you made that improved results.
  • ?How do you decide whether a test succeeded?
  • ?How would you make sure changes do not break the site?

Good signs

  • ✓Uses data to choose what to change
  • ✓Keeps backups and makes careful changes
  • ✓Writes clearly for visitors

Red flags

  • ✕Wants to redesign everything at once
  • ✕Changes the live site without testing
  • ✕Judges success by looks alone
Your part as a Tech Founder

Give them this, and they deliver from Day 1.

  • ✓Access to your website editor and analytics
  • ✓Agreement on the main goal for visitors, such as a demo or sign up
  • ✓A way to approve changes quickly
  • ✓Backups before major edits
  • ✓A signed Volunteer Agreement before they start
FAQ

Questions Tech Founders ask.

Do I need a full website rebuild? +
Usually not. Small, tested improvements to key pages often deliver more than a rebuild, and carry far less risk.
What website platforms can Volunteers help with? +
Many startups use WordPress, Webflow or similar tools. Each Opportunity should name your platform so you recruit the right skills.
How do I protect my website? +
Give access through individual accounts, keep backups and remove access when a Volunteer Term ends.
How much does it cost to recruit this role? +
Volunteers give their time for experience, not pay. You subscribe to the Advanced (GTM) plan at £250 a month or £2,500 a year, which lets you recruit up to 100 Volunteer team members across Marketing, Sales and Customer Success. See the plans.
Grow it ·
scale it ✦

Ready to recruit your Website and Conversion Specialist?

Create your company account, list an Opportunity with the matching template and start meeting Volunteers this week.