Performance and Paid Media Support runs your paid advertising on platforms such as Google, LinkedIn and Meta. They set up campaigns, test ads and audiences, and make sure every pound you spend is tracked and justified, so you only scale what brings in customers.

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No tech background needed. This guide explains the role in plain English: what it is, when you need it, what to expect and how to choose the right Volunteer.

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In plain English

What does a Paid Media Specialist do for you?

“

Think of a careful investor.

They put a little money into several options, watch the returns closely and move more money only into what pays back.

Runs campaigns

Ads set up, targeted and monitored.

Protects your budget

Spending limits and regular checks.

Proves the return

Cost per lead and per customer, clearly reported.

When you need one

Signs it is time to bring one in.

If two or more of these sound familiar, add this role to your Marketing team.

Bring one in when

✓You run ads but cannot tell which ones bring customers
✓Your ad spend keeps rising without clear results
✓You need leads faster than organic channels allow
✓You want to test a new market or offer quickly
✓Your tracking is incomplete or untrusted

You can wait if

…You have no budget for advertising
…Your website does not yet convert visitors (start with Website and Conversion)

What they own

Four areas a Paid Media Specialist takes off your plate.

Campaign setup

Accounts, campaigns, audiences and ads.

Testing

Ads, audiences and landing pages compared.

Budget control

Daily limits, pacing and alerts.

Reporting

Spend, cost per lead and cost per customer.

What to expect

Across a 60 Volunteer day term.

Volunteers give up to three hours a day, Monday to Friday, over three months or more. Daily and weekly updates keep you informed, and rapid feedback from you in the first two weeks makes the biggest difference.

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Weeks 1 and 2

Checks tracking and accounts, agrees budget limits with you and proposes the first tests.

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By mid term

Campaigns running with weekly reports and spend moved towards what performs.

★

By day 60

A tested set of campaigns, clear cost per customer figures and documented settings for the next specialist.

Choosing the right Volunteer

What to ask, and what to look for.

You do not need to be an expert to recruit well. Use these questions at interview and listen for the signs below.

Questions to ask

?How would you spend our first small test budget?
?How do you make sure tracking is accurate?
?Tell me about a campaign you stopped and why.
?What will you report to me every week?

Good signs

✓Insists on tracking before spending
✓Starts small and scales what succeeds
✓Reports cost per customer, not only clicks

Red flags

✕Asks to put ads on their own payment card
✕Wants a large budget straight away
✕Cannot explain past results

Your part as a Tech Founder

Give them this, and they deliver from Day 1.

✓Ad accounts in your company's name, with your payment method
✓A clear monthly budget and spending limits
✓Accurate tracking on your website
✓Fast approval for new ads
✓A signed Volunteer Agreement before they start

Who they collaborate with

The roles around your Paid Media Specialist.

Growth / Demand Generation Marketer

Fills the pipeline. A steady flow of prospects who match your ideal customer.

Read the guide →

Marketing Analyst

Sets up tracking. Accurate data on visitors, leads and customers.

Read the guide →

Website & Conversion Optimisation

Makes it clear. Pages that explain the offer quickly.

Read the guide →

FAQ

Questions Tech Founders ask.

Who pays for the advertising? +

Your company does, directly to the ad platform. Volunteers manage campaigns but never pay for ads or hold your payment details.

How much budget do I need? +

Start with a small test budget you are comfortable losing while you learn. Increase it only when results are clear.

Can I stop at any time? +

Yes. Paid campaigns can be paused immediately, which is why setting clear limits from the start matters.

How much does it cost to recruit this role? +

Volunteers give their time for experience, not pay. You subscribe to the Advanced (GTM) plan at £250 a month or £2,500 a year, which lets you recruit up to 100 Volunteer team members across Marketing, Sales and Customer Success. See the plans.

Grow it ·
scale it ✦

Ready to recruit your Paid Media Specialist?

Create your company account, list an Opportunity with the matching template and start meeting Volunteers this week.

Create account → Back to the Marketing team